The overall treatment of curves is softer and fuller than in most industrial style sans serif faces. A contemporary sans serif design, Arial contains more humanist characteristics than many of its predecessors and as such is more in tune with the mood of the last decades of the twentieth century. Just do not choose interesting fonts at the expense of readability.Arial was designed for Monotype in 1982 by Robin Nicholas and Patricia Saunders. With these guidelines in mind, you can experiment until you find something that looks interesting to you.

Readers use subheadings to quickly find the information they need.ДЇont selection is essential for interesting easy-to-read printed materials. Sub-headings should almost always be included if you have more than four paragraphs of copy. Think of sub-headings as miniature headlines - they can tell the reader what the following paragraphs will talk about. While not as bold as titles, yet bigger than the rest of your content, sub-headings are used to break up large passages of copy. You hope to grab the readerвЂ™s attention with a headline, drawing them closer so they can read the rest of your content. This is why titles and headlines are so much larger than the rest of the body of text. Your customer should be able to read a headline a long distance away. Do not print with overly complicated fonts at the expense of readability. It is important that your readers can clearly distinguish the words. Consumers are pretty familiar with basic font types, so do not be afraid to push the envelope when it comes to titles and headlines especially. Now that you understand the basics of font families, you can experiment with interesting font types to make certain elements more interesting and eye catching. Try 14-18 point fonts and do not be afraid to italicize or bold sub-headings to visually separate them from copy and headlines. Sub-headings should be between your copy font size and your title font size. For headlines, there is much more flexibility, so try font sizes ranging from 18 to 28 points. Much smaller will make the reader have to squint, but much bigger can crowd the white space on the page. Long passages of text should be printed in a 10-14 point font size. The trick is to find that perfect balance. Printing fonts that are too large look amateurish, and printing fonts that are too small can be difficult to read. You should use sans serif fonts when you need to make a bold statement, such as headlines, titles, or subheadings.ДЇor most printed materials, there are a few ranges of font sizes that should be used. The letters are generally much more straight or rounded. Sans serif fonts, such as Arial, do not include these small connecting elements. In large or long passages of text, serif fonts can make all the difference between a passage that is easy to read and a passage where your readers will strain their eyes. Do not underestimate the importance of serif fonts. Serif fonts, such as Times New Roman, have small elements, often referred to as flags, across most of the letters in the alphabet. While these rules can be broken, it is better to understand why each font family would be used in different situations. Each general family of fonts has a specific use. In this article, we discuss basic font selection techniques as well as a couple of ways that you can experiment to create different effects.ДЇor the uninitiated, there are two general families of fonts: serif and sans serif. More importantly, proper font selection can improve or hinder readability.

Font selection can make the difference between interesting and boring printed materials. When designing any kind of print advertising, there are a number of important considerations when selecting the right fonts.

Arial font sizes